Star Cement Ltd
Dibyajyoti Guha is an accomplished marketing professional with extensive experience in brand management and marketing strategy. Currently serving as Senior General Manager and Head of Branding at Star Cement Ltd. since August 2014, Dibyajyoti has successfully increased the company's brand awareness by 70% through innovative marketing campaigns, including a noteworthy campaign leveraging the Durga Puja festival. Previous experience includes roles such as Brand Head for Anandabazar Patrika at ABP Group, National Marketing Manager for Lonely Planet India, and Senior Manager of Marketing at Fever 104 FM, where a high-profile campaign achieved record engagement. Dibyajyoti's earlier career includes significant marketing positions at Reliance Broadcast Network, Kotak Mahindra Bank, HDFC Bank, and Foodworld Supermarkets. Educational qualifications include an Advanced Program for Marketing Professionals from the Indian Institute of Management, Calcutta, and a PGDBM in Marketing from M.S. Ramaiah Institute of Management, Bangalore.
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Star Cement Ltd
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Star Cement Limited is engaged in cement manufacturing in north east India. The Company's product range includes clinker and cement. Clinker is sold in domestic market as well as exported to Nepal and Bhutan. Cement offering includes Star Cement Portland Pozzolana Cement (PPC), Star Cement Portland slag cement (PSC), Star Anti Rust Cement (ARC) and Star Cement ordinary Portland cement (OPC). Star Cement PPC is kind of blended cement, which is produced by either inter-grinding of OPC clinker along with gypsum and pozzolanic materials in certain proportions or grinding the OPC clinker, gypsum and Pozzolanic materials. PSC is used in concrete as a part of blended cement. ARC is imparts anti rust and anti corrosive properties in the reinforcing bars. OPC can be used for RCC works, precast concrete items, such as paving blocks, tiles and building blocks, and also for runways, concrete roads and bridges.