Hayley Loveridge

Hayley Loveridge is a seasoned marketing professional currently serving as the Senior Trade Marketing & Activation Manager at Starward Whisky since September 2023. Previously, Loveridge held multiple senior roles at Bacardi from August 2021 to May 2023, including Senior Brand Manager for incubation brands and Senior Project Manager for innovation. Experience also includes Category Marketing Manager and Shopper Marketing Manager positions at William Grant & Sons from April 2019 to June 2021, and Trade Marketing Lead at Unilever from August 2018 to April 2019, where responsibility included bringing Unilever’s Prestige portfolio to life in Global Travel Retail. Loveridge's career began at Treasury Wine Estates, serving as Shopper Marketing Manager and Customer Marketing Manager from December 2010 to June 2018. Educational credentials include a Master of Business in Marketing and a Bachelor of Arts in Psychology from The University of Queensland.