Katharina B.

Katharina B. is an experienced marketing professional with a strong background in brand management and strategic planning. Currently serving as an Associate Brand Manager at Stonyfield since August 2021, Katharina has previously held roles including Assistant Portfolio Strategy and Planning Manager at the same company. Involvement with the American Marketing Association spans from August 2019 to February 2023, and academic experience includes a Research Assistant position at the University of New Hampshire, where competitive analysis and financial assessments of educational programs were conducted. Additional experience encompasses positions at UNH MAC as Director of Event Management, a Category Management Intern at Lindt & Sprüngli, and a Business Analytics Specialist at The Atticus Group. Katharina holds an MBA in Marketing and a Bachelor's degree in Marketing and International Business & Economics from the University of New Hampshire.