AM

Andrea Molinari

Global Performance Marketing Manager at Storytel

Andrea Molinari has a diverse work experience spanning over two decades. Currently, they hold the position of Performance Marketing Manager at Storytel since March 2021. Prior to this, they worked at Tre Kronor Media as the Head of Performance from February 2020 to March 2021, and as the Head of SEM from February 2017 to March 2021. Andrea also served as a Task Force member for SEM at IAB Sverige from January 2019 to March 2021.

Before entering the digital marketing field, Andrea was the Head of Ecommerce at hallon from June 2015 to December 2016. Andrea also held the role of Managing Director / Secretary-General at Italchamber from September 2013 to May 2015.

Their extensive experience in online marketing began at LensOn AB, where they served as the Online Marketing Manager from May 2011 to September 2013. Here, they were responsible for all online marketing operations, including acquisition, partnerships, sales, and pricing strategy.

Prior to LensOn AB, Andrea worked at Keybroker AB as a Campaign Analyst & Trainer from May 2007 to May 2011. In this role, they managed SEM, affiliate, and social media campaigns for large clients, focusing on online sales and profitability. Andrea also led the education program for both internal and external stakeholders.

Before entering the digital marketing industry, Andrea gained experience in market research as an Interviewer and Project Supervisor at Opticom in 2006. Andrea also briefly worked as an Event Manager at Mentelocale Srl in 2001.

Andrea Molinari's education history includes multiple degrees and certifications. In 2001, Andrea began studying at Université Sorbonne Nouvelle, where they pursued a DEUG in Communication and Media Studies for three years until 2004. Following this, Andrea continued their education at the same institution and obtained a Bachelor's degree in Communication and Media Studies from 2004 to 2005.

In 2005, Andrea attended Stockholm University, where they completed a Master's degree in Media and Communication, which lasted from 2005 to 2006. Later, in 2011, Andrea enrolled at the Nordic eCommerce Academy for a one-year program in Ecommerce, which concluded in 2012.

Apart from their formal education, Andrea has obtained certifications in the field of digital advertising. They became Apple Search Ads Certified in November 2020, certified by Apple. Additionally, Andrea has acquired a Google Ads Certification, although the specific date of obtaining this certification is not provided.

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Timeline

  • Global Performance Marketing Manager

    March, 2021 - present

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