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Aleighjean Traver-Williams

Senior Director, Customer Marketing at SugarCRM

AJ Traver-Williams has a diverse work experience spanning various roles and industries. In 2015, they worked as a Manager and Public Relations Intern at Yoforia, where they handled yogurt making, store maintenance, customer service, and monetary transactions. During the same year, they were also the Social Chair of the Delta Zeta sorority, responsible for planning and hosting events with large budgets.

In 2016, AJ worked as a Professional Freelancer, providing marketing, copywriting, content management, and public relations services to clients such as SalesFusion, BG Music, Delatoré, and De Forest Search. They also had a Travel Blog during this time.

In 2017, AJ took on the role of Crisis Management and Digital Brand Reputation Specialist at Stripe Reputation, where they assisted with data collection, analysis, crisis monitoring, paid strategy, web design, copywriting, and client service. They also interned as a Digital Media Specialist, focusing on crisis management monitoring, digital brand management, strategy, copywriting, PPC, and SEO.

The following year, AJ worked as a Quality Port Auditor at Kia Motors America, ensuring quality standards were met. They also served as a Marketing Manager at Salesfusion/Sugar Market, where they implemented lead generation strategies, content creation, public relations, event marketing, and buyer persona development.

From 2019 to the present, AJ has been working at SugarCRM, starting as a Marketing Manager and transitioning to a Senior Customer Marketing Manager role. Their responsibilities involve strategizing and executing global integrated marketing campaigns, managing customer programs, overseeing communications, and collaborating with cross-functional teams. Recently, AJ has taken on the role of Director Customer Marketing.

Overall, AJ's work experience demonstrates their strong skills in marketing, customer relationship management, content creation, and event planning.

Aleighjean (AJ) Traver-Williams attended Northgate High School from 2009 to 2013 and obtained a high school diploma. Aleighjean (AJ) then went on to attend Georgia State University from 2013 to 2017, where they earned a Bachelor's Degree in Public Relations, Advertising, and Applied Communication. Aleighjean (AJ) also obtained a minor in Marketing. In 2017, AJ received a Hootsuite Platform Certification from Hootsuite Academy. In 2018, they obtained a TEFL Certification from IATQUO LIMITED and a TEFL Certificate for Young Learners, although the institution and exact dates are not known.

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Timeline

  • Senior Director, Customer Marketing

    February 1, 2024 - present

  • Director Customer Marketing

    June, 2022

  • Senior Customer Marketing Manager

    February, 2021

  • Marketing Manager

    May, 2019

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