Leslie Newell

Leslie Newell has worked in a variety of roles in the communications and marketing field since 2002. In that time, they have worked for lululemon athletica, Self-Employed, Source Energy Services, AnyQuip Inc, InjaNation Fun and Fitness Inc., Credivera, and Summit Nanotech.

At lululemon athletica, they held the roles of Store Manager, Community Educator, and Inventory Manager. As Self-Employed, they were an RMT, providing therapeutic massage services to clientele. At Source Energy Services, they were a Communications Manager. At AnyQuip Inc, they were a Marketing Manager, responsible for developing brand voice and web copy, championing new customer sales inquiries and onboarding for web database, and promoting the new start-up through digital assets, marketing collateral, trade shows, and investor presentations.

At InjaNation Fun and Fitness Inc., Leslie held two roles: Marketing Communications Manager and Manager, People & Performance. As Marketing Communications Manager, they recruited talent suited for brand and culture, and developed training and coaching programs for over 90 employees for the new 50,000 ft2 entertainment facility. Leslie also collaborated with employees to impact the design of all product offerings, captured feedback through regular Town Halls and standup meetings, and created strategies in response to market research. Through internal engagement and external marketing, they achieved sales of 150% over target. Leslie also executed successful media relations resulting in regular brand exposure on CBC, CTV, Global News, and City TV for new product launches and charitable events. As Manager, People & Performance, they were responsible for the successful launch of the 55,000 ft2 entertainment facility.

Most recently, Leslie has been Head Of Marketing & Engagement at Credivera since 2020, and is currently Communications Manager at Summit Nanotech, a role they have held since 2022.

Leslie Newell has a diverse educational background. Leslie obtained their Bachelor of Physical Education from the University of Alberta in 2000. Following this, they completed a Massage Therapy Studies Diploma at MacEwan University in 2002. Leslie then went on to pursue a Bachelor of Arts (BA) in Professional Communications at Royal Roads University from 2012 to 2013. Most recently, Leslie obtained a Digital Communications Certificate from Mount Royal University in 2019. Leslie also holds a HubSpot Digital Marketing Certificate from HubSpot Academy, which they obtained in January of 2022.