Annika Björkholm

Annika Björkholm has been working in the marketing and sales industry since 2005. Annika began their career as a Market & Sales Development Representative for Oy Micky Björkholm Trading Ab, a family-run B2B clothing and shoe distribution company. In 2014, they were a Marketing Intern for Genfoot Inc in Montréal, assisting in the production of the shoe catalog and lead generation in Canada and the U.S. In 2016, they were a Marketing Specialist for Uniqode, a boutique Drupal web development company in Amsterdam, and a Marketing Assistant for Nina Quax Creative Studio, a graphic design and branding studio. Annika was also a Store Manager for Oy Micky Björkholm Trading Ab. In 2017, they were a Growth Marketer for Experiencegift and a Growth Hacking Trainee for The Talent Institute. Finally, in 2020, they joined Pavilion as a Member and is currently a Head of Marketing & Founding Team Member for SwipeGuide.

Annika Björkholm has a comprehensive education history. Annika began their studies in 2012 at the Hanken School of Economics, where they obtained their Bachelor of Science in Business Administration: Management & Marketing in 2015. That same year, they completed an Erasmus Exchange at the Leopold-Franzens Universität Innsbruck, studying HRM and German. In 2014, they completed a Minor subject (BSc) in Art Theirtory at the University of Helsinki. In 2016, they graduated from the University of Amsterdam with a Master of Science (MSc) in Business Administration (Marketing and International Management), graduating with distinction. In 2017, they attended B. Startup School Amsterdam, studying Growth Hacking - Digital Marketing 2.0.

In addition to their formal education, Annika Björkholm has obtained numerous certifications. These include Leadership Program from Lepaya in October 2022, Rising Executives School from Pavilion in August 2022, Masterclass Session: Becoming a CMO from Speedinvest in May 2022, Revenue Growth Architecture School from Pavilion in July 2021, Copywriting and product messaging from CXL in April 2021, Digital Psychology Specialist from CXL in April 2021, Heuristic analysis frameworks for conversion optimization audits from CXL in April 2021, Applied Neuromarketing from CXL in March 2021, Digital Psychology & Behavioral Design Training from CXL in March 2021, Growing Organizational Agility with Sociocracy 3.0 - Practitioner Course from Rebelwise in October 2020, Graphic Design from Shaw Academy in May 2020, Advanced Branding from LinkedIn in February 2020, Conversion Rate Optimization (CRO) from LinkedIn in February 2020, Account Based Marketing from CXL Institute in September 2019, Emotive Branding from 23Plusone Friends in November 2018, Scrum voor Business from Prowareness in August 2018, Growth Hacking from The Talent Institute in April 2017, Introduction to HTML and CSS from CodeAcademy in February 2017, Inbound from HubSpot Academy in May 2021, and Inbound Marketing from HubSpot Academy in May 2021.