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Arturo Vargas

Caribbean & Latin America Business Developing Manager at South by Southwest

Arturo Vargas is an accomplished entrepreneur and marketing professional with extensive experience in various industries. As the Founder and CEO of Embassy S&E since January 2017, Arturo leads a full-service Experiential, Production, and Digital Marketing Agency specializing in brand activations, social media marketing, and trade show management. In addition, Arturo serves as the Head of Marketing & Sponsorships for F1 in Schools North America, promoting a global educational program aimed at inspiring young innovators. Since June 2017, Arturo has managed Caribbean and Latin American business development for SXSW, fostering connections among startups, incubators, and professional organizations. Previously, Arturo co-founded Playa Real Tequila, known for its award-winning products, and held several key positions in marketing and management at various companies, including J.P. Morgan and Heineken USA. Arturo holds an MBA from Texas McCombs School of Business and degrees from Stanford University and Tecnológico de Monterrey in Industrial and Systems Engineering.

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