Digital Marketing Senior Specialist

About us @Symphony

We’ve spent the last 10 years building the financial markets largest, most trusted communication network. Over 500 market participants across the buy-side, sell-side, securities servicing, and beyond. Over half a million users from trading desks to operations and custody teams interacting securely and in real-time on Symphony.

But that was only chapter one. We’re now using our technology foundation to accelerate far beyond secure collaboration to become the standard connective layer that enables more efficient and automated workflows across the industry to bring the future to financial markets.

The opportunity and our ambition are huge. But we need passionate, dedicated individuals to get there. At Symphony we work hard and fast. Our unique blend of technology and financial services makes it an environment you won't get elsewhere.

Role Description:

We are seeking a motivated and enthusiastic Digital Marketing Senior Specialist to join our team. This role will involve supporting various digital marketing initiatives and leveraging analytics tools to drive data-informed decisions. The ideal candidate should have a passion for digital marketing, a basic understanding of analytics tools, and a desire to learn and grow in a dynamic environment. Reporting to the Head of Corporate Marketing, the role will work closely with different teams including product marketing, content marketing, business operations, design and communications to ensure consistency through all digital marketing channels.

Responsibilities:

Digital Campaign Management:

• Assist in the execution and optimization of digital marketing campaigns across multiple channels (e.g., social media, email, PPC) to support leadgen and customer engagement initiatives.
• Collaborate with the marketing team to create engaging content and copy for various digital platforms including social media.
• Monitor campaign performance metrics and provide insights for optimization.
• Work with the digital team to update the website based on trends, UX analysis and campaign priorities.

Analytics and Insight Development:

• Utilize a variety of analytics tools (Google Analytics, Marketo, SFDC, etc) to track website traffic, user behavior, and campaign performance & utilize Insights to improve and enhance our marketing initiatives.
• Dive deep into data to extract actionable insights, including customer segmentation, conversion funnels, and attribution analysis.
• Develop and maintain dashboards and visualizations to communicate key metrics and trends effectively.

SEO and SEM Support:

• Assist in comprehensive keyword research and analysis using tools to identify opportunities for organic and paid search improvements.
• Collaborate on SEO strategies to enhance website visibility and rankings.

Insight-driven Decision Making:

• Analyze data to provide actionable insights that drive marketing strategies, user experience improvements, and customer engagement.
• Stay updated on industry trends, best practices, and emerging technologies in digital marketing and analytics.

Overall Marketing Team Support:

• On an as-needed basis, assist cross-functional team on a variety of marketing initiatives including event support, product marketing initiatives, project management and content marketing.

Required Qualifications:

• Bachelor's degree in Marketing, Business, Statistics, or related field.
• 7+ years of digital marketing experience 
• Familiarity with analytics platforms such as Google Analytics, Adobe Analytics, etc.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Ability to multitask, prioritize, and work in a fast-paced environment.
• Eagerness to learn and adapt to new technologies and methodologies.
• Comfort working with a global team.

Compensation:

• Competitive salary
• Bonus Plan
• Benefits and Perks vary based on location.

Benefits and Perks:

• Regional specific competitive benefits
• Build your own Benefits (BYOB) perk
• Many other fun and exciting benefits and activities!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.