Heather Giese

Heather Giese is the Chief Marketing Officer for Diversified & Value and Lifestyle Client Partnerships at Synchrony, a role held since April 2015, where strategic oversight is provided for marketing functions related to retail partner co-brand and private label credit programs. Previously, at GE, Heather served as Director of Commercial Development Programs and led the transformation of sales and marketing rotational programs, contributing to commercial growth across multiple businesses. Heather's extensive experience in marketing leadership at GE Capital involved portfolio marketing strategy and consumer loyalty programs, while earlier involvement in the Experienced Commercial Leadership Program at GE focused on developing commercial talent. Heather holds a Bachelor of Arts in Mass Communication/Media Studies from James Madison University and an MBA from Virginia Commonwealth University.