TR

Tara Robertson

CMO at Teamwork

Tara Robertson is currently the Chief Marketing Officer at Teamwork. Prior to that, they were with Sprout Social, Inc. where they built their Agency Partner Program and Customer Marketing team from the ground up. Tara also launched their first ever self guided onboarding program and implemented a programmatic customer journey for post onboarding experiences. Additionally, they oversaw the launch of their customer learning portal and quarterly customer campaigns. Tara also centralized team efficiency through developing playbooks, KPIs, and continuous improvements to the customer marketing organizational structure. Lastly, they built, modeled, and launched a customer revenue per lead model.

Tara Robertson has a MA from Emerson College in Integrated Marketing Communications and a BA from Plymouth State University in Marketing Communications. Tara also has certification from Copy Hackers in Conversion Copywriter, HubSpot in HubSpot Design Certification, HubSpot in Partner Certification, HubSpot in HubSpot Certification, HubSpot in Inbound Certification, and Sprout Social, Inc. in Sprout Social Certification.

Their manager is Peter Coppinger, Founder & CEO.

Timeline

  • CMO

    Current role

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