Brandon Smith

Brandon Smith is an accomplished digital marketing and ecommerce professional with extensive experience across multiple industries. Currently serving as Executive Director of Digital Experience at Techtronic Industries - TTI since October 2024, Brandon leads a team focused on enhancing customer engagement for brands such as Ryobi, Ridgid, and Hart. Previously, Brandon held the position of Global Ecommerce Director at PRYM, where strategic development of B2C and B2B ecommerce channels was managed across multiple regions. Additional roles include Director of Ecommerce & Digital Solutions, Senior Ecommerce and Digital Marketing Manager at TTI Floor Care North America, Marketing Director at Gordian, and Ecommerce and Digital Marketing Director at Southern Tide. Brandon holds an M.B.A. in Marketing from the University of South Carolina Darla Moore School of Business and a Bachelor's Degree in Communications from Pensacola Christian College.