Hae-Seon S.

Hae-Seon S. has extensive work experience in brand marketing and management roles. They currently hold the position of Senior Director of Brand Marketing and Channel Management at Teknova since May 2022. Prior to this, they worked at eBay as the Director of Global Brand Content & Marketing from an unspecified start date in 2016 to April 2022.

Before eBay, Hae-Seon worked at Nestle S.A. as part of the brand management team for Dreyer's/Edy's and Skinny Cow Brands. Their responsibilities included developing strategic marketing initiatives, managing business operations, and driving new product innovation and renovation strategy. They held this role from an unspecified start date in 2013 to an unspecified end date in 2016.

Before that, Hae-Seon worked as a Brand Marketing Manager at Samsung Electronics from an unspecified start date in 2008 to an unspecified end date in 2011. In this role, they led global communication strategy development and advertising campaigns for flagship product launches and contributed to the repositioning of Samsung's global master brand.

Hae-Seon also worked as a Global Marketing Manager at AMOREPACIFIC, where they developed the company's global strategy and brand positioning for luxury skincare business. They conducted due diligence studies and benchmarked global competitors to formulate marketing and business growth strategies. They held this position from an unspecified start date in 2007 to an unspecified end date in 2008.

Lastly, Hae-Seon worked as a Digital Marketing Manager at Redcats USA / Pinault-Printemps-Redoute (PPR) from an unspecified start date in 2002 to an unspecified end date in 2005. In this role, they managed online marketing for the company's catalogs, optimized campaigns based on consumer insights, and launched a successful search engine marketing program.

Hae-Seon S. has a Bachelor of Arts degree in Comparative Religious Studies from Dartmouth College. They also attended The Wharton School for an MBA, specializing in Marketing and Strategic Management, although it is not clear if they completed a degree there.