Helen Zhang

Helen Zhang has a diverse work experience in the field of communications and public relations. Helen is currently working as the Director of Communications at Tend, where they oversee public relations, influencer marketing, social media, and internal communications. Prior to this, they served as an Account Director at W Communications, managing clients in the consumer division. Helen also ran their own independent public relations consultancy, working with luxury, consumer, real estate, and F&B clients. Helen has held positions such as Director of Media Strategy at LFB Media Group and Senior Media Strategist at LFB Media Group. Additionally, they have worked as an Account Executive at Marathon Strategies LLC and as a Content Strategist at Federated Media. Helen started their career as a bartender at BR Guest Hospitality and has also worked as a Digital Reporter at ABC News and as a Contributor at The New York Times Digital.

Helen Zhang holds a Bachelor of Arts degree in Journalism, Social & Cultural Analysis from New York University.