James Robinson

Husband and wife team, James and Cecilia Robinson, are co-founders of My Food Bag. Set up late 2012, Cecilia and James brought on former Telecom CEO Theresa Gattung and celebrity chef Nadia Lim as co-founders - launching the business in March 2013. With revenues exceeding 100 Million in 3 years from inception and over 50,000 customers, My Food Bag has changed the landscape of the online retail food sector. Kevin Roberts (former global CEO of Saatchi & Saatchi) joined the team in early 2015 as investor and Chair.

The Robinson’s also started Au Pair Link, New Zealand’s leading and largest au pair agency. Successfully acquired by the NZX and ASX listed Evolve Education Group as part of their IPO in late 2014, Cecilia and James built Au Pair Link into one of the largest Early Childhood Education providers in New Zealand. With 650 children enrolled nationwide and nearly 1,000 Au Pairs arriving annually upon sale of the business, Au Pair Link is also one of the largest contributors to youth tourism in New Zealand.

As co-founder of Au Pair Link and My Food Bag, James has run the Marketing, Digital and Finance teams. James is also well-versed in M&A transactions having led the sale process for both companies. Currently a Director of My Food Bag, James was previously the Co-CEO of the company (alongside Cecilia) – NZ’s third largest food retailer. James understands the governance requirements in modern high growth, digital businesses. With experience in industries ranging from tech to childcare and food, James understands what it takes to be successful no matter the market.