Oğuzhan Aktuna

Digital Marketing Manager at Textoni

Oğuzhan Aktuna has worked in the content marketing field since 2017. Oğuzhan began their career as a Content Writer for Fiverr, where they wrote SEO compatible blogs and product descriptions, as well as social media content and ad texts for digital marketers. In 2019, they joined GençYaratıcı İletişim Hizmetleri Ajansı as a Content Strategist, where they created short, medium, and long term content marketing strategies for agency clients and managed their implementation. In 2020, they moved to Kabi Partners as a Content Executive, where they managed content and performance marketing processes of the brands under the umbrella of KABI. Currently, they are the Head of Content at Textoni, where they manage the team that creates content marketing strategies for all brands served and for the organization itself, and coordinates the implementation of them from A to Z. Oğuzhan also examines the accuracy and returns of the strategies implemented with analytics tools, and periodically presents performance outputs to brands and their managers. Additionally, they provide content marketing trainings and monitors the assignment and progress of promising individuals within the organization.

Oğuzhan Aktuna obtained a Bachelor's degree in Public Relations and Advertising from Izmir University of Economics between 2015 and 2020. In 2023, they obtained three additional certifications from the University of Illinois Urbana-Champaign, University of Michigan, and University of California, Davis, respectively, in Digital Marketing, Leading People and Teams, and The Strategy of Content Marketing.

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