Ting Wang

VP, Audience Development at The Arena Group

Ting Wang is the current VP of Audience Development at The Arena Group. Prior to this, they were the Head of Audience Development at Yahoo from April 2020 to September 2021. In this role, they were responsible for leading audience acquisition, growth, retention and development initiatives across Verizon Media properties, including Yahoo, Yahoo News/Finance/Sports/Entertainment/Life and other brands.

Wang has also driven growth strategies across social, video, OTT and audio platforms, and developed SEO tactics to increase brand visibility. Ting has also led content and monetization growth strategies for short/mid-form video across key off-network platforms, including TikTok, YouTube and IG Reels. In addition, they have managed the budget and P&L for audience development teams and initiatives.

Wang is also the executive producer of Yahoo Finance's original longform documentary "Valley of Hype."

Ting Wang completed a Master of Arts in Broadcast Journalism from NYU and a Bachelor of Arts in Psychology from Georgetown University.

They work with Monique Kakar - SVP & Chief Marketing Officer, Parade Digital, James Hopper - VP, Business Intelligence, and Shashika Baldwin - VP, Production & Manufacturing, Athlon & Parade. Ting Wang reports to Ross Levinsohn, CEO.

Timeline

  • VP, Audience Development

    Current role