Vincent Marcaccio, MBA

Vincent Marcaccio, MBA has a diverse work experience spanning various industries. Vincent currently holds the position of Senior Brand Manager at The Beard Club, a role they assumed in February 2022. Prior to this, Vincent worked at Henkel, where they held multiple roles. Vincent started as an Associate Brand Manager in January 2020 and was later promoted to Brand Manager in December 2020. In these roles, Vincent managed three brands, collaborated with internal teams and agency partners, and implemented effective marketing strategies to optimize return on investment.

Before their tenure at Henkel, Vincent worked at CVS Health as an Assistant Category Manager/Buyer from May 2017 to January 2020. In this role, they managed a brand portfolio with over $350M in sales for the Hair Care category. Vincent implemented strategic initiatives based on data analysis, developed omni-channel marketing plans, and collaborated with partners to create exclusive subcategories and innovative launch strategies. Vincent also utilized ExtraCare data to build consumer segments for digital advertising initiatives, resulting in increased promotional efficiency through personalization.

Vincent gained valuable experience during their six-month co-op at Hasbro in 2015, where they served as a Marketing Analyst, Consumer Insights. Vincent led consumer studies, provided key insights to brand teams, and gained exposure to various company functions and senior management.

Prior to their MBA, Vincent worked as a Marketing Coordinator at Discover Newport from November 2012 to May 2014.

Overall, Vincent Marcaccio, MBA has demonstrated expertise in brand management, strategic planning, consumer insights, and collaborative project management throughout their career.

vincent Marcaccio, MBA, completed their Bachelor of Arts (BA) degree in Communication Studies from the University of Rhode Island, where they attended from 2008 to 2012. Following this, they pursued a Master of Business Administration (M.B.A.) with a specialization in Marketing at Northeastern University, from 2014 to 2016.