Arak Bhokanandh

Chief Customer Growth Officer - Central & Robinson Department Stores at The Central Group

Arak Bhokanandh has a diverse work experience spanning various industries and roles. Arak is currently serving as the Chief Customer Growth Officer for Central & Robinson Department Stores at Central Group. Prior to this, they held the position of SVP - Group Digital Marketing and SVP - Group Head of Marketing Strategy at Central Group.

In addition, Arak has also founded and serves as the Principal of Curious Ape Inc., a company they established in 2022. Arak has also worked as an Advisor for Isempower.

Previously, Arak held the position of Vice President, Digital at EssilorLuxottica, where they played a crucial role in driving the company's mission of eradicating poor vision globally. Arak also worked as the Head of eCommerce & Digital Marketing at Kit and Ace and as the Director of Product Management, UX & Strategic Partnerships at Vancity.

Before entering the corporate world, Arak gained experience at renowned companies such as Finning, Elastic Path Software, New Look, and Deloitte Consulting. At Elastic Path Software, they served as the Director of Global Strategic Partnerships & Business Development and Director of Professional Services. Arak's previous roles also include Senior Manager of Digital Strategy & Innovation at New Look and Senior Consultant at Deloitte Consulting.

Arak Bhokanandh completed their Bachelor of Science degree in Computer Science from Staffordshire University from 2002 to 2006. Arak then pursued their Masters in Business Administration (MBA) from the University of Bath from 2011 to 2012. Additionally, they obtained certifications such as Certified Scrum Master (CSM) from Scrum Alliance and MBCS Professional Member of the BCS from BCS, The Chartered Institute for IT, both in 2013. Arak also obtained a Prince 2 certification from APMG-International in July 2005.

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