Btissam Lerhenane

Btissam LERHENANE is a seasoned marketing professional with extensive experience in leadership roles across prominent companies such as The Coca-Cola Company, Mundipharma, and Johnson & Johnson. Currently serving as the Marketing Director at The Coca-Cola Company since May 2021, Btissam has previously held the position of Senior Marketing Manager at Mundipharma and contributed to Johnson & Johnson as Marketing Manager for North Africa and Brand Manager. Notable achievements include driving significant sales growth and category leadership in body care, developing strategic plans that doubled business within specific markets, and successfully executing comprehensive marketing strategies and programs. Educational qualifications include a Master's degree in Marketing from ISCAE and specialized studies in brand development and category management at NEOMA Business School.