Content Marketing Manager

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers, and the community as a whole.

We have a rich and storied history. Colibri is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. Today, the company’s family of brands are the leading online professional education platforms in their respective end-markets. We proudly to serve >1 million customers annually and employ more than 1,000 mission-aligned professionals. To learn more, please visit: www.colibrigroup.com

Position Overview: We are seeking a dynamic and strategic Marketing Content Manager to lead our SEO-driven content initiatives. This role will be pivotal in crafting and executing a content strategy that boosts our online presence, drives organic traffic, and enhances customer engagement. The ideal candidate will be a data-driven professional with a proven track record in SEO content creation, optimization, proofing, and management. 

This position requires someone who can operationalize an SEO-first content machine—establishing scalable processes for content creation, optimization, and distribution. You will be responsible for building a robust content pipeline that ensures a steady flow of high-quality, SEO-optimized content. Additionally, maintaining and updating existing content to ensure it remains relevant and effective is a significant part of the role. 

Your goal will be to create a well-oiled content operation that consistently delivers measurable results, positioning us as a leader in our industry. If you are passionate about SEO, thrive in a fast-paced environment, and have a knack for creating content that resonates with audiences and search engines alike, we want to hear from you.

What You'll Do

• Co-create a comprehensive content strategy with Director of SEO – aligning with business goals across VPS to build a strong organic channel.
• Operationalize the strategy via a content calendar (Monday.com board) and manage the production of our writers to ensure we are executing on the necessary steps for the strategy.
• Conduct keyword research to identify high-opportunity topics and search queries.
• Collaborate with the Director of SEO to integrate best practices across all content channels.
• Oversee the production of high-quality, engaging, and SEO-optimized content including blog posts, articles, landing pages, emails, and multimedia.
• Ensure content follows the prescribed SEO template provided by Director of SEO.
• Implement and manage content deadlines to ensure consistent and timely publication on the content calendar board (Monday.com).
• Work closely with Sr. Graphic Designer to ensure all content has the appropriate, engaging graphics for each audience.
• Monitor and analyze content performance using Matomo and PowerBI.
• Utilize Matomo to track website traffic, user behavior, and conversion rates to assess the impact of our organic strategy.
• Leverage PowerBI to create detailed reports and visualizations that provide insights into content effectiveness, including traffic, engagement, and conversion metrics.
• Provide regular reports on key performance indicators (KPIs) to stakeholders, highlighting successes and areas for improvement.
• Use data insights to refine and enhance content strategies for continuous improvement.
• Lead a team of contract writers to produce high-impact, SEO-optimized content.
• Foster a collaborative environment with cross-functional teams including marketing, product, and sales to ensure content supports overall business objectives.
• Provide training and guidance to content writers on SEO best practices and content optimization techniques
• Keep abreast of the latest SEO trends, search engine algorithms, and industry developments around AI.
• Experiment with new content formats and SEO strategies to stay ahead of the competition.

What You'll Need to Succeed

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content marketing.
• Strong understanding of SEO principles, keyword research tools, and analytics platforms (e.g., Google Analytics, SEMrush, Ahrefs).
• Proven ability to create and optimize content that drives organic traffic and improves search rankings.
• Excellent leadership, communication, and project management skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.