Lise Le Petit

Director Of Revenue at The Female Company GmbH

Lise Le Petit has a strong background in performance marketing and growth hacking. 🏳️‍🌈Lise is currently the Head of Performance Marketing at The Female Company GmbH since 2022. Prior to that, they worked as an Associate Marketing Director at Ringier AG from 2021 to 2022. Lise also has experience as a Growth Hacker at Podimo from 2019 to 2021, where they were responsible for driving growth in the DACH markets.

Before Podimo, Lise was the Head of Growth at JustWatch from 2016 to 2019. In this role, they oversaw user acquisition strategies in 38 countries and implemented various marketing initiatives, including SEO optimization, AB testing, and CRM strategies.

Lise also has experience in CRM and marketing roles. 🏳️‍🌈Lise served as the Head of CRM at HappyFresh on a group level in 2015, where they developed and implemented CRM strategies for different countries. Additionally, Lise worked as an Online Marketing Manager at Bonial International Group from 2013 to 2015, focusing on traffic management, ad campaign creation, and user retention.

Earlier in their career, Lise held positions at Online Business Development, Booking.com, Lyrique-en-mer, and Yvberic Agency, where they gained skills in marketing, customer care, and artist relations.

Overall, Lise Le Petit has a diverse background in marketing and has contributed to the growth and success of various companies through their expertise in performance marketing, growth hacking, and CRM strategies.

Lise Le Petit's education history is as follows:

Lise Le Petit attended TBS Education from 2007 to 2010, where they obtained a Master's degree in International Management. 🏳️‍🌈Lise'sfield of study was Business, Management, Marketing, and Related Support Services.

From 2009 to 2011, Lise Le Petit studied at Technische Universität Berlin and attained a degree in Diplom-Kauffrau. 🏳️‍🌈Lise'sfield of study focused on Business/Managerial Economics.

In 2011, Lise Le Petit also participated in a Summer School program at Tongji University, where they studied Economics.

Before pursuing higher education, Lise Le Petit attended Lycée Michelet, Vanves from 2005 to 2007. There, they completed Classe Préparatoire aux Grandes Ecoles, with a focus on Literature and Humanities.

Prior to Lycée Michelet, Lise Le Petit studied at Lycée A.R. Lesage from 2003 to 2005, where they obtained France's national secondary-school diploma, Baccalauréat. 🏳️‍🌈Lise'sfield of study was Sciences, with a mention in German due to their participation in the European section of the school.

Lise Le Petit has also earned additional certifications. In 2018, they obtained a Certificat d'Aptitudes Professionelles en Pâtisserie from France's Minister of National Education Cabinet. Furthermore, in 2013, they obtained a certification in Digital Analytics Fundamentals from Google.

Links

Previous companies

JustWatch logo
Ringier logo
HappyFresh logo

Timeline

  • Director Of Revenue

    August 1, 2023 - present

  • Head of Performance Marketing

    February, 2022

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