Shawn Register

Sr. Director OF National Sales – Small Format AND Convenience at The Hain Celestial Group

Shawn Register has a diverse work experience spanning different industries. Shawn started their career as a Self-Employed Computer Technician at Computer Solutions from 2004 to 2005. Shawn then worked as a Technology Department Senior at Circuit City from 2005 to 2006. Following that, Shawn worked as a Home Theater Senior at Best Buy from 2006 to 2009, where they were responsible for sales and department management.

In 2010, Shawn transitioned to the financial industry and worked as a Financial Banker at JP Morgan Chase until 2011, providing financial advice and assistance to clients.

After that, they joined Nestlé Purina North America, where they held various roles from 2011 to 2018. Shawn started as a Territory Manager on the Pet Specialty Team, responsible for building and maintaining relationships with pet specialty outlets. Shawn then moved on to become a Category Analyst on the Delhaize Team, spearheading initiatives to improve sales and data accuracy. Shawn later took on the role of Business Analyst on the Walmart Team, where they conducted in-depth analyses to drive performance. Finally, they served as a National Account Manager on the Walmart Team for the Cat Food and Litter business, strategically managing trade resources.

Most recently, Shawn worked at The Hain Celestial Group from 2018 to present. Shawn first served as a Sr. National Account Manager for Walmart across multiple segments, identifying new business opportunities and pursuing a large opportunity to regain lost snack volume. Shawn then became the Sr. Director of Trade Marketing for Snacks and Tea in the US and Canada, leading a team to strategize and execute impactful campaigns. Lastly, they held the position of Sr. Director of National Sales for Small Format and Convenience, where they directed a high-performing team, built internal alignment, and developed new product concepts.

Overall, Shawn has a strong background in sales, account management, trade marketing, and leadership roles in the consumer goods and financial industries.

Shawn Register attended SUNY Brockport from 2007 to 2009 and obtained a degree in Business Marketing. In addition, they attended Genesee Community College from 2003 to 2005, where they studied Computer Hardware and Software, as well as Cisco Networking Academy.

Links

Previous companies

Best Buy logo
Circuit City logo

Timeline

  • Sr. Director OF National Sales – Small Format AND Convenience

    November, 2022 - present

  • Sr. Director OF Trade Marketing – US AND Canada – Snacks AND TEA

    May, 2021

  • Director OF Trade Marketing – US AND Canada – Snacks

    February, 2020

  • Sr. National Account Manager – Walmart – Tea/snacks/pantry/emerging Segments

    April, 2018