Marketing and Brand Management

About

The Marketing and Brand Management team at LEGO is responsible for developing and executing strategies that enhance brand visibility, engage consumers, and drive sales across various global markets. They focus on digital marketing, audience engagement, and product positioning, ensuring that LEGO's mission to inspire creativity in builders of all ages is effectively communicated. This team collaborates closely with merchandising and communications to create cohesive marketing campaigns that resonate with fans and foster brand loyalty.


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