Frankie Lopez

Senior Director Client Services at The Marketing Arm

Frankie Lopez has a diverse work experience in the marketing and advertising industry. Frankie is currently working as a Senior Director of Client Services at TMA (The Marketing Arm), a position they started in October 2022. Before that, they served as the Director of Account Management at the same company from February 2021 to September 2022.

Prior to TMA, Frankie worked as a Consultant - Director, Product Owner at Scrum50 from October 2019 to March 2020.

Their longest tenure was at Epsilon, where they held various roles over a span of five years. Frankie started as a Marketing Associate at Vendmore Systems from June 2005 to April 2007.

At Epsilon, Frankie began as an Account Coordinator at Alcone Marketing Group from April 2007 to July 2008. Frankie then moved on to become an Assistant Account Executive from July 2008 to February 2010, working with clients such as Philips Lighting, Hasbro, and Cadbury Adams/Kraft.

From February 2010 to November 2011, Frankie worked as a Senior Account Executive at Alcone Marketing Group, where they managed clients including Philips, Hasbro, and Mike's Hard Lemonade Co.

Finally, at Epsilon, Frankie served as an Account Supervisor - Digital & Advertising from November 2011 to November 2014. In this role, they were responsible for campaign development, execution, and management, and they acted as the point of contact for senior brand managers and the digital marketing team.

Throughout their career, Frankie demonstrated strong leadership skills, strategic account management, and the ability to facilitate successful campaigns for the brands they worked with. Frankie has also mentored junior associates and consistently stayed updated on industry trends and best practices. Frankie's accomplishments include achieving positive results in a declining market, delivering award-winning campaigns, and contributing to the growth of brands' e-commerce platforms.

Frankie Lopez attended the University of Connecticut-Stamford from 2003 to 2007. Frankie obtained a Bachelor's degree with a major in Business Technology and a concentration in Marketing. In terms of additional certifications, Frankie obtained an Email Marketing Certified designation from HubSpot in January 2021. Frankie also holds a Google Ads Fundamentals certification from Google, obtained in the year 2019 (specific month unknown).

Links

Previous companies

Epsilon logo
r4 Technologies logo

Timeline

  • Senior Director Client Services

    October, 2022 - present

  • Director Of Account Management

    February, 2021