Katherine Blaine

Katherine Blaine has over 20 years of work experience in various roles related to marketing, analytics, and strategy. Katherine currently holds the position of Director, Impact Strategy at The Marketing Arm since July 2021. Prior to this, they worked as a Business Consultant at Javelin Agency from October 2020 to March 2021.

Katherine'slongest tenure was with Enterprise Spectrum (Omnicom Group), where they held multiple positions. From April 2015 to June 2020, they worked as the Director of Analytics, leading a ground-up data initiative for AT&T's Corporate Communications team. Katherine integrated multiple data sources, improved automation and dashboard development, and developed consistent reporting practices.

From May 2008 to April 2015, Katherine served as a Senior Consultant, Digital Analytics, overseeing a team responsible for campaign-tracking setup and implementing dashboard reports for AT&T Wireless. Katherine also improved the depth of metrics and web traffic insights.

Before joining OmniCom Group, Katherine worked at Javelin Agency as a Senior Analyst from December 2005 to May 2008, where they developed executive summaries, test and learn plans, and provided analysis and recommendations to clients.

Katherine began their career as a Marketing Manager at Allied Marketing Group from March 1999 to December 2005, managing direct mail campaigns, providing product recommendations, and analyzing campaign performance.

Overall, Katherine has a strong background in analytics, strategy, and marketing with a focus on driving business growth and improving decision-making processes.

Katherine Blaine's education history includes a Master of Business Administration (MBA) degree from The University of Texas at Arlington. The specific field of study for the MBA is not provided. Katherine also holds a Bachelor of Business Administration (BBA) degree in Marketing from The University of Texas at Arlington. No specific start or end years are given for either degree.