Kevin Campbell

Managing Director, Revenue And Network at The MRG Group

Kevin Campbell has a diverse range of work experience in various roles within the entertainment and marketing industries. Kevin is currently the Managing Director of Revenue and Network at The MRG Group, where they oversee the production of shows in Canada and creates consumer and fan experiences. Prior to this, they worked at Virgin Plus as the Head of Brand Experience, where they developed the Member Benefits loyalty rewards program and led brand partnerships, sponsorship marketing, experiential initiatives, and app strategy. Kevin also served as the Director of Sponsorship and Experiential Marketing at Virgin Plus, where they built the national sponsorship and event portfolio strategy for the brand. Campbell's previous experience includes working as the Senior Director of Global Marketing at Live Nation, where they directed strategic marketing initiatives for global tours and collaborated with local market affiliates. Kevin also held various positions at Sony Music Entertainment, such as Director of Marketing, where they led strategic development and exploitation of domestic projects and oversaw domestic and international marketing departments. Overall, Campbell has a strong track record of driving brand strategy, creating positive experiences, and achieving marketing objectives.

Kevin Campbell has attended Langara College and the British Columbia Institute of Technology, where they studied Marketing.

Links

Previous companies

Live Nation Entertainment logo
Sony Music Entertainment logo

Timeline

  • Managing Director, Revenue And Network

    September, 2023 - present

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