Zoë Björnson

Zoë Björnson is an accomplished product leader with extensive experience in product management, design, and marketing. Currently serving as the Head of Product at Liminal since August 2020, Zoë has successfully led the pivot to a micro-coaching app, generating significant revenue and expanding the user base by 13 times in one year. Previous roles include Product Designer at ümlauts, where custom websites were created for various industries, and Product Manager at Red Antler, overseeing projects for notable brands such as 23andMe and Soludos. Zoë's earlier career includes managing agile teams and stakeholder engagement at Beyond, as well as driving product improvements and marketing strategies at about.me. Zoë holds a Bachelor of Arts in Communication and French from Tulane University and has completed design studies at Designlab.