Erik Heim

Erik Heim has a diverse work experience that spans over 17 years. Erik is currently serving as the Director of Analytics at The Pro's Closet, where they joined in 2021. Prior to this, they worked at Roadster as a Senior Manager of Product Analytics from August 2020 to March 2021.

Before Roadster, Erik held various positions at Craftsy, starting as a Sr. Product Manager, Growth from April 2015 to June 2016. Erik then became the Director of Product Management from July 2016 to June 2017, during which they spearheaded the analytics strategy for website replatforming and redesign. Erik also served as the Director of Analytics from June 2017 to July 2020, where they managed conversion rate optimization and significantly improved customer acquisition for the video subscription product line.

Prior to Craftsy, Erik had an extensive tenure at Bazaarvoice, starting as an Analytics Team Lead from December 2009 to December 2011. Erik then became an Analytics Manager from December 2011 to January 2013, leading the web analytics strategy and conducting A/B tests for major retailers and brands. Erik's final role at Bazaarvoice was Sr. Product Manager, Analytics from January 2013 to April 2015, where they rolled out a new reporting platform for over 1,000 clients.

Erik began their career in 2004 at UPS as a Marketing Data Specialist, where they analyzed factors influencing the business plan and developed decision-making tools. Erik then joined Precision Business Solutions, Inc. as a Business Analyst from December 2005 to June 2006, where they created analytical models to optimize category management efforts for Fortune 500 clients.

Prior to UPS and Precision Business Solutions, Inc., Erik worked at T3 as a Senior Web Analyst from June 2006 to October 2009.

Overall, Erik Heim possesses a strong background in analytics, product management, and conversion rate optimization, with significant experience in rolling out reporting platforms, conducting A/B tests, and driving customer acquisition.

Erik Heim holds a Bachelor of Science degree in Business Administration with a major in Marketing. This degree was obtained from Trinity University. In terms of additional certifications, Erik obtained a certification in SQL from TestDome in June 2020. Erik also received the Google Analytics Individual Qualification from Google in May 2020.