Martin Buena-Franco

Martin Buena-Franco, MBA, is an experienced professional in market development and marketing management within the industrial automation sector. Currently serving as the New Market Development lead for Auer Signal GmbH, Martin also holds the position of Automation Solutions Marketing Manager at The Raymond Corporation. Previous roles include Regional Sales for AutoGuide Mobile Robots, and Management Consultant for independent clients, focusing on go-to-market strategies and channel services in the Americas. Martin's extensive tenure at Rockwell Automation included roles as Encompass Program Manager, Corporate Strategic Alliances Program Manager, and Global Product Manager, where significant contributions included managing multi-faceted partner relationships and driving substantial sales growth. Martin holds an MBA in Finance and Strategic Management from The University of Chicago Booth School of Business and a BS in Electrical Engineering from The University of Texas at El Paso.