Lisa Tanner

Lisa Tanner currently serves as the Director of Global Sales Strategy at The Trade Desk, a position held since May 2024. Prior to this, Lisa was the Senior Director of Sales & GTM Strategy at The Mars Agency, where leadership focused on B2B and product marketing, sales development, and account management for Retail Media Networks. With extensive experience at Yahoo from November 2011 to February 2023, roles included Head of Industry, Client Solutions, where Lisa influenced over $60M in revenue, and Director of Strategic Solutions, developing bespoke proposals across Yahoo’s omnichannel products. Earlier experience as Associate Director at Starcom MediaVest Group emphasized insights analytics for various sectors. Lisa holds an M.S. in Media Management from Syracuse University and a B.S. in Journalism from The University of Kansas.