Katakanya B

Katakanya Bilaya is an experienced CX and Marketing Manager currently working at Atlas since April 2024, following a role as CRM Manager at OLX Group from November 2020 to April 2024. In the position at OLX Group, Katakanya oversaw user engagement and retention, driving traffic and marketing automation, and optimizing campaign performance through data-driven strategies. Prior experience includes serving as CRM Lead for Asia Market at OLX Group, where a focus on digital marketing strategies resulted in substantial business growth. Previous roles also include CRM Specialist at Samsung Electronics, where data-driven customer messaging and lifecycle management were prioritized, and Digital Marketing professional at PT Triyakom, contributing to brand awareness and online marketing strategies. Katakanya’s career began as a Digital Media Planner at ZenithOptimedia Group, emphasizing performance marketing and SEO audits. Educational background includes degrees from the University of Indonesia and Inha University.