Joana Esteves

Joana Esteves has extensive work experience in the field of marketing and brand strategy. Joana is currently the Head of Marketing, UK and Europe at Theory, where they drive sales and enhances processes and collaboration across teams to maximize exposure and revenue for the brand. Prior to this, they worked as a Marketing and Brand Strategy Consultant at Joana Esteves Consulting, providing strategic services to luxury, fashion, sustainability, wellness, and lifestyle clients. Joana has also served as the Global Head of Marketing and Communications at Amanda Wakeley and as the Global Press and Marketing Manager at Erdem, where they managed various key projects and partnerships. Additionally, Joana has completed the Marketing Graduate Programme at THE NET-A-PORTER GROUP.

Joana Esteves completed their Master's degree in Fashion Brand Management at Istituto Marangoni from 2010 to 2011. Prior to that, they attended the University of the Arts London from 2008 to 2009, where they pursued various short courses in Fashion Promotion, Art Direction, Advanced Photoshop, Buying and Merchandising at Central Saint Martins. Joana Esteves obtained a Bsc degree in Economics from Queen Mary University of London from 2005 to 2008. Joana completed their International Baccalaureate at Oporto British School from 2001 to 2005.