Peter Swartling has worked in various roles in the music and entertainment industry since 2004. In 2004, they were the Chairman of the Jury for IDOL at TV4-Gruppen. Peter then moved to Modern Times Group as SR VP of Music and Creative at Engine Inc and Engine AB. In 2009, they took on the role of Director of New Business at Sony Music Entertainment. In 2010, they became an A&R at 2101 Records at Universal Music Group. In 2011, they were the CEO at Poseidon Diving Systems AB. In 2014, they founded ART:ERY Music Group and became an Inner Circle at WR1.com. In 2019, they co-founded TicketSocket as Co-founder (TS Nordics). In 2021, they became Director of Label Services at Sparwk AS. Finally, in 2022, they founded Miracly Inc. as Founder and CEO.
Peter Swartling's education history includes studying Organizational Leadership at Bertelsmann from 1996 to 1997, International Business at Bertelsmann from 1995 to 1996, Djursholms Samskola, and a 3-year economic gymnasieutbildning from KomVux.
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