Lloyd Purnell

Lloyd Purnell is an accomplished PR and communications professional with extensive experience across various sectors, including finance and insurance. Currently serving as the PR and Communications Lead at Tide since June 2025, Lloyd previously held senior roles at Starling Bank, Divido, and By Miles, where responsibilities included defining communication strategies and managing public affairs. Additional experience includes significant contributions to LV= General Insurance and Which?, focusing on proactive and reactive communications, as well as strategic planning. Lloyd's career commenced with a role at Microsoft as a Windows 7 UK Student Ambassador, following a BA in Society, Culture, and Media from the University of East Anglia.