PJ

Prateek Joshi

Senior Content & Social Media Manager at Tide

Prateek Joshi has a diverse work experience spanning various roles and industries. Prateek currently works at Tide as a Senior Content & Social Media Manager, leading the social media and content mandate for Tide in India. Prateek is responsible for crafting compelling narratives that resonate with Tide's members using data-driven insights.

Prior to their role at Tide, Prateek worked at Current Global as a Senior Editor and Manager, where they managed content requirements for Microsoft India and provided client servicing for Seagate in India. Prateek also supported Microsoft India's communication team in building thought leadership strategies.

Before that, Prateek was an Account Manager at Edelman, where they managed mandates for Nissan India and ByteDance (TikTok). For Nissan India, they handled media relations, crisis communications, and internal communications. For ByteDance, they coordinated with media to amplify key narratives and managed crisis communications.

Prateek also has experience working at L&T Technology Services Limited as a Senior Executive, Adfactors PR as a Senior Account Executive and Account Executive, WordsWork Communications as a Communication Consultant, and Bharat Electronics Limited as a Trainee.

Throughout their career, Prateek has demonstrated their expertise in content management, media relations, crisis communications, and strategy planning. Prateek has also received recognition for their contributions, including winning the Weber Winner award in 2020.

Prateek Joshi has a diverse educational background. Prateek obtained a Post Graduate Diploma in Marketing from NMIMS Global Access School for Continuing Education from 2017 to 2019. Prior to that, they completed their Bachelor of Technology (B.Tech.) in Information Technology from Amity University Noida from 2008 to 2012. Prateek's earliest formal education can be traced back to Delhi Public School Ghaziabad, where they attended from 1999 to 2008. Additionally, they attended Silver Bells School Ghaziabad, although specific dates or degrees obtained from this school are not provided.

In addition to their formal education, Prateek has also obtained several certifications. These include "Essentials of Content Writing" from TWB_, "The Guardian Masterclass" from The Guardian, "Wipro's Code of Business Conduct and Ethics" from Wipro Limited, and "Writing a Compelling Blog Post" from LinkedIn Learning, although the specific months and years of completion are not provided for these certifications.

Links

Timeline

  • Senior Content & Social Media Manager

    July, 2023 - present

  • Social Media Content Manager

    July, 2022