Ryan Pearson has a diverse work experience in the field of marketing and growth strategies. Ryan has worked as the Director of Marketing at Tierra Encantada since 2023, overseeing the brand's marketing initiatives and promoting its premium child-care and preschool education services. Prior to this, Ryan was the Head of Marketing and Growth Advisor at GenoPalate from 2021 to 2023. Here, they were responsible for customer acquisition and revenue operations, leading a team of direct reports and external agencies.
From 2017 to 2021, Ryan founded and operated Pearson.Pro Digital, where they served as a Growth Strategist, implementing high-impact growth marketing initiatives across a portfolio of companies. Ryan also led company-wide transformations in strategy, brand, GTM, revenue operations, growth, and sales enablement. before that, from 2019 to 2020, they worked as the Head of Marketing and Demand Generation at Comm-Works.
Ryan also has experience in senior marketing roles at Shutterfly, Inc. as the Senior Marketing Manager for B2B Growth and at Voyant as the Marketing Director and Solutions Manager. Furthermore, they worked as a B2B Solutions Specialist at AT&T and as a Channel Marketing Strategist for China at Brady Corporation. Throughout their career, Ryan has demonstrated expertise in developing omni-channel marketing strategies, driving revenue growth, managing teams, and implementing effective marketing campaigns and programs.
Ryan Pearson attended the University of Wisconsin-Milwaukee from 2004 to 2009, where they earned a dual degree in Marketing (BBA) and Finance (BBA). In 2005 and 2006, Ryan also studied Marketing (Renewable Energy) at Uni Kassel International Management School in Germany. In 2007 and 2008, they pursued International Business at the University of Nicosia in Cyprus.
Ryan has obtained several certifications, including EXIN Agile DTC from EXIN, Inbound Marketing and Growth-Driven Design from HubSpot, Technical SEO from Semrush, Google Ads Display/Search Certified and Google Analytics Certified from Google, IT Fundamentals for Cybersecurity Specialization from IBM, and Salesforce Certified Administrator (SCA) from Salesforce. The specific months and years of these certifications are not provided.
July, 2023 - present
Senior Director of Marketing, Foodservice (Brand Building, National + Local Restaurants) at PepsiCo
Senior Director Of Marketing Communications at Northwestern University
Director Of Marketing at Auberge Resorts
Associate Director Of Marketing at George Washington University
Director Of Marketing, Student/faculty Experience & Outreach at University of Central Florida
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