Sibel Candemir

Sibel Candemir has a diverse and extensive work experience in the consumer goods industry. Sibel started their career as a Marketing Intern at Procter & Gamble in 2000, where they played a key role in planning and executing marketing plans, leading to the brand's growth within six months. Sibel also managed outside agencies and partners to execute various marketing initiatives.

In 2007, Sibel joined Pacific Natural Foods as a Brand Manager, where they developed and executed strategic plans, conducted consumer research, and identified key insights to drive new revenue opportunities. Sibel later became a Senior Brand Manager, representing the voice of the consumer in product innovation and expanding the brand's reach.

Since 2014, Sibel has been working at Tillamook County Creamery Association. Sibel started as a Category (Brand) Manager for Ice Cream, where they developed and executed strategic plans resulting in a 20% sales growth. Sibel also led the development and launch of Tillamook's first super-premium ice cream and gelato platform.

Sibel progressed to become the Director of the Cheese Category and later the VP of Categories at Tillamook. In their current role as the VP of Strategic Planning & Business Development, they are responsible for leading the development and execution of strategic and operational plans.

Throughout their career, Sibel has demonstrated strong leadership and collaboration skills, working cross-functionally to drive growth and achieve volume and profit targets for the categories they have managed. Sibel is adept at analyzing consumer, customer, and competitive trends to inform decision-making. Sibel'saccomplishments include successful new product launches, award-winning marketing campaigns, and driving revenue growth.

Overall, Sibel Candemir has a proven track record of strategic planning, business development, and brand management in the consumer goods industry.

Sibel Candemir completed their education at two prestigious institutions. From 1996 to 2001, they attended Boğaziçi University, where they earned a Bachelor of Science degree in Management Information Systems. Later, from 2002 to 2004, they pursued further studies at Syracuse University - Martin J. Whitman School of Management, attaining an MBA degree with a specialization in Marketing.