Jennifer Kim

Jennifer Kim is an accomplished digital marketer with diverse experience in demand generation, growth marketing, and digital community management. Jennifer currently holds the role of Senior Director of Demand Generation at TouchBistro since January 2024. Prior to this position, they served as the Director of Demand Generation at the same company from June 2022 to January 2024.

Jennifer's previous work experience includes roles such as a Lead Instructor at BrainStation from April 2020 onwards and the Head of Growth at Lane from July 2021 to June 2022. Jennifer also worked at RLDatix as a Global Growth Marketing Manager from August 2019 to June 2021, where they spearheaded initiatives like implementing an Account-Based Marketing framework and transforming the company culture to be digitally focused.

Before RLDatix, Jennifer held the position of Digital Marketing Manager at the same company from December 2018 to August 2019. Their responsibilities included developing a digital growth plan and a website traffic strategy. Jennifer also worked as a Digital Marketing Consultant at Aviva Canada from November 2017 to December 2018 and as a Digital Marketing & CRM professional at Recipe Unlimited Corporation from February 2016 to October 2017.

Jennifer's early career involved working in marketing roles at renowned companies such as Microsoft Canada and Huawei Technologies. At Microsoft, they served as a Digital Community Manager from September 2015 to March 2016 and as a Digital Community Manager - Partner from August 2014 to August 2015. At Huawei Technologies, they played a crucial role in the launch of the company into the Canadian consumer market through digital marketing and event activation from January 2014 to July 2014.

Jennifer's career began at Microsoft Canada, where they worked as a Partner Marketing professional from January 2012 to September 2012. Throughout their career, Jennifer has showcased their expertise in driving growth, creating successful marketing strategies, developing brand awareness, and fostering digital excellence.

Jennifer Kim holds a Bachelor of Arts degree from the University of Waterloo, where they studied Business in the Honours Economics program as part of the co-op program. In addition, they have obtained a Content Experience Certification from Uberflip in 2020.