Nadiia Khoteniuk

Director, Marketing Science at Touché!

Nadiia Khoteniuk has a diverse work experience in the field of marketing and analytics. Nadiia is currently the Director of Marketing Science at Touché! since November 2021. Prior to this, they worked as a Part-time Professor of Digital Analytics at Durham College from January 2020 to April 2023. Nadiia also served as an Account Director for Planning and Analytics at MediaCom Canada from June 2016 to November 2021. Before that, they held various roles at MediaCom, including Strategic Planning Director from July 2012 to May 2016, and Senior Manager of Planning and Analytics from January 2010 to June 2012. Nadiia also worked as a Media Group Head at Vizeum from May 2008 to April 2009. Nadiia started their career at Mediacom in July 2006 as a P&G Communication Planning UA Supervisor and Senior RU&UA Planner. Prior to that, they gained experience as a Junior to Senior Media Planner at Media Direction / OMD from February 2003 to July 2006.

Nadiia Khoteniuk has a diverse education history. Nadiia has a Master's degree in Financial Management from Kyiv National Economics University, which they obtained from 1998 to 2000. Prior to that, they completed a Master's degree in Mathematics from Taras Shevchenko National University of Kyiv, from 1993 to 1998. Nadiia then pursued further education in the field of Statistics and Data Science, earning a MicroMasters Program Credential from the Massachusetts Institute of Technology (MIT) in 2020. In addition to their formal education, Nadiia has acquired various certifications in subjects such as Google Analytics, data analysis, and machine learning from institutions like Coursera, Udemy, MITx on edX, Google, and GroupM. Nadiia continuously seeks to expand their knowledge and skills in the field. Recently, they obtained a Google Analytics Certification in October 2022.

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Timeline

  • Director, Marketing Science

    November, 2021 - present