Tourism Australia
Kimberley Kayla is an experienced marketing professional with a strong background in campaign management and brand development. Currently serving as the Global Campaign Manager at Tourism Australia since August 2021, Kimberley has successfully led initiatives like the “Come and Say G’day” campaign across 15 markets and has worked with prominent airlines to boost tourism to Australia. Previous roles include Global Campaign Executive for Western Markets at Tourism Australia, Creator at SheSays Australia, and Account Manager/Producer at Invisible Artists, showcasing a proven track record in building client relationships and managing integrated advertising campaigns. Kimberley earned a Bachelor of Arts in Marketing, Design, and Communications from Nottingham Trent University in 2012.
Tourism Australia
Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in around 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.