Jason Loehr

SVP, Strategy at Tracer

Jason Loehr has over 16 years of work experience in various roles and industries. Jason currently works at Tracer as the SVP of Strategy, where they are a key member of the executive team and is responsible for leading new business and overseeing partner success capabilities. Prior to Tracer, Jason served as an Adjunct Professor at the University of Louisville and an Advisor at Endeavor. Jason also founded Tiny Kryptonite, a company they still maintain. In 2019, Jason joined Sozo Companies as the Chief Marketing Officer, where they spearheaded all marketing activities for their hemp/CBD and medical marijuana businesses. Before that, they worked at Inspire Brands as the VP of Global Media and at El Toro IP Targeting as the Chief Strategy Officer. Jason has also held leadership positions at Brown-Forman, where they led the transformation of traditional marketing into a digital-led approach, and at Mad*Pow, where they focused on strategic consulting and new business development. Their career began at Humana, where they held the role of Enterprise Manager, Marketing New Media and was responsible for creating and executing digital strategies across various audiences. Overall, Jason Loehr has a diverse range of experience in strategy, marketing, and leadership positions, with a proven track record of success in driving business growth and transformation.

Jason Loehr's education history includes a Bachelor of Arts (B.A.) degree in Advertising from Western Kentucky University. Jason also pursued an MBA degree in Business Administration, Management and Operations from Indiana University Southeast. However, the specific start and end years for both degrees were not provided.

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