Jennifer W. McCarthy

Jennifer W. McCarthy serves as the Senior Vice President of Marketing at Trailborn, where responsibility includes leading marketing strategy and driving growth through D2C initiatives and digital transformation. With extensive experience in brand strategy and marketing, Jennifer is also the Principal Consultant at The Waves Marketing Solutions, where the focus is on helping small companies develop brands. Advisory roles with Student Uplift and Bottles Waiting reflect Jennifer's commitment to innovative marketing solutions in mental health and nightlife industries. Previous roles include Senior Vice President of Marketing at Aparium Hotel Group, Vice President at Anywhere Real Estate Inc. and Cartus, and extensive leadership at Starwood Hotels & Resorts Worldwide, managing multi-million dollar budgets and driving brand visibility. Educational background includes a Bachelor of Arts in International Relations from Lake Forest College.