Sonya Laroia Desai

Sonya Laroia Desai has a diverse work experience that spans over two decades. Sonya is currently working at Transmission as the Senior Director of Strategy & Planning since July 2021. Prior to this role, they were the Director of Strategy & Planning at Transmission from August 2020 to July 2021.

Before joining Transmission, Sonya worked at TracyLocke for ten years, starting in 2010. Their roles at TracyLocke included Strategic Planning Director, Strategy Manager, Senior Strategist, and Account Planner. In their role as Strategic Planning Director, they led the strategic planning for the Samsung Electronics America shopper marketing business, focusing on brand consistency and omnichannel strategies. As a Senior Strategist, they crafted briefs and strategies for HP's worldwide shopper marketing print business.

Earlier in their career, Sonya worked at Dentsu America as an Account Supervisor, Business Development Manager, and Account Planner. As an Account Supervisor, they managed the day-to-day relationship with clients and led the development of above-the-line campaign assets. In their role as a Business Development Manager, they played a pivotal role in creating cohesive stories for the agency's credentials and managing pitch presentations. As an Account Planner, they conducted research and developed actionable strategies for clients such as Canon, BusinessWeek, Toyota, and Sage Software.

Sonya started their career at Korey Kay & Partners as an Account Executive, establishing a foundation in advertising and building brand programs to help brands achieve their objectives.

Sonya also has prior experience as a Business Analyst at Hewitt Associates.

Overall, Sonya Laroia Desai has a strong background in strategy and planning, with a focus on shopper marketing and advertising.

Sonya Laroia Desai attended Northwestern University from 1995 to 1999, where they earned a Bachelor's degree in Economics.