LG

Lisa Gorchinski

Executive Director, Brand Strategy at Travel Alberta

Lisa Gorchinski has a varied and extensive work experience. Lisa is currently working at Travel Alberta as the Executive Director of Brand Strategy. Prior to this role, Lisa was the Director of Brand Strategy & Content at the same company. Lisa also served as the Director of Global Brand at Travel Alberta. Before joining Travel Alberta, Lisa worked as the Marketing Director at Calgary Co-operative Association for seven years. Lisa also had a role as the Marketing Manager at Calgary Stampede. Lisa has experience in the real estate industry, having worked as the Vice President of Marketing at Walton International Group and as a Marketing Manager at the same company. Lisa started their career at Bell Canada as a Program Manager in Marketing Communications. Earlier in their career, Lisa worked at MacLaren McCann in various roles, including Account Supervisor, Account Manager, and Account Coordinator.

Lisa Gorchinski has a Bachelor of Commerce degree in Marketing from the University of Saskatchewan, which they earned between 1996 and 2000. In 2002 to 2004, they attended the Canadian Institute of Advertising, where they obtained a Communications and Advertising Accredited Professional degree. Later in 2007 and 2008, Lisa completed the Canadian Securities Course at the Canadian Securities Institute. Finally, from 2012 to 2014, they pursued a Public Relations Management Certificate at the University of Calgary.

Links

Previous companies

Calgary Co-op logo
Bell Canada logo
Walton logo

Timeline

  • Executive Director, Brand Strategy

    May, 2022 - present

  • Director Brand Strategy Content

    June, 2020

  • Director Global Brand

    December, 2018