Michaela Kastelman

Michaela Kastelman is the current Product Marketing Lead at TreeCard. Michaela has also previously worked as a Web Producer at Intercom from December 2019 to March 2021, and as a Manager of Growth and Conversion at Funding Circle US from April 2019 to December 2019.

At Intercom, they managed the prioritization and vision of website growth initiatives across engineering, marketing and design teams as a non-technical product manager. Michaela also managed the website conversion rate optimization (CRO) efforts across marketing, engineering, and sales teams by leading cross-functional experiment launches. In addition, they lead efforts to expand the breadth of website analytics tracking and content management system (CMS) capabilities, and increased the website visitor-to-lead conversion rate by iteratively A/B testing variations of website conversion pathways.

At Funding Circle US, they helped generate $42,000+ in originations revenue by implementing website exit-intent campaigns. Michaela also increased key website conversions (such as completed online borrower applications) by over 200% by executing 13+ A/B tests across the site. Furthermore, they developed 5 new website pages by managing the design, copy writing, and SEO processes for each page. Michaela also managed the US website performance, engagement, and conversions as a non-technical product manager by working with the company's Growth Engineering team, Marketing team, and external agencies. Lastly, they enhanced the US website analytics by defining new goals and expanding the breadth of website events

Michaela Kastelman has a Bachelor's Degree in Economics and Mathematical Methods in the Social Sciences (MMSS) from Northwestern University. Michaela also has a Certification from Google Analytics for Business in Advanced Google Analytics.

They are on a team with Jessica Carta - Head of Product, Kathy Le - Head of Socials, and George Sheppard - Lead Backend Engineer. Michaela Kastelman reports to Jamie Cox, Co-Founder & CEO.