Michael Fitch

Michael Fitch has extensive experience in product management and purchasing roles in the bicycle industry. With a background in business management and communications, Michael has held various leadership positions at Trek Bicycle, including Director of Product for different product lines and Non-Proprietary Business Manager. Additionally, Michael has experience in supply chain management at EchoStar Corporation and served as a General Manager at a Trek Bicycle store. Michael's expertise lies in demand planning, purchasing, inventory management, and product lifecycle management.