AW

Adrian Whant

Founder & CEO at trooVRS

Adrian Whant has a diverse work experience spanning various industries and roles. Currently, they are the Founder & CEO of trooVRS, an immersive media platform for men. Prior to this, they worked as the Vice President of Marketing at My Code, where they repositioned and relaunched the company as one of the largest multicultural digital media companies in the U.S. Adrian also served as the Head of Global Marketing at BBTV, a media-tech company, where they helped deliver significant revenue increases and created the monetizable multicultural advertising program Voices of Color.

Before BBTV, Adrian Whant was the Head of Global Monetization Strategy & Brand Solutions at ABS-CBN Corporation, where they led successful ad sales campaigns and targeted consumer brands. Adrian also worked as an Independent Consultant, providing ad sales marketing strategy, content monetization strategy, and branded storytelling services to various clients, including consulting firms and media market analysts.

Additionally, Adrian Whant has extensive experience at NBCUniversal Media, LLC, where they held positions such as Vice President of Integrated Marketing & Client Solutions, Director of Integrated Marketing (Digital), and Manager of Integrated Marketing (Digital). During their time at NBCUniversal, they achieved and exceeded digital ad revenue goals, developed cross-platform sponsorship opportunities, and managed a team of marketers.

Earlier in their career, Adrian Whant worked as a Marketing Manager at Walmart eCommerce and as a Marketing Associate at Genentech, where they oversaw advertising launch campaigns and managed branding guidelines.

Overall, Adrian Whant's work experience showcases their expertise in marketing, advertising, brand strategy, and media monetization across various industries and roles.

Adrian Whant has a diverse education history. In 2001-2003, they attended Florida International University, where they completed a BFA program in Fine Arts. Following that, they enrolled in Golden Gate University, where they obtained a Master of Science degree in Integrated Marketing Communications in an unspecified year.

Adrian also pursued education at the Academy of Art University, where they earned a Bachelor of Fine Arts (BFA) degree in Advertising, though the exact dates of their enrollment are unknown. Additionally, they attended City College of San Francisco, where they completed an Associate of Arts (AA) degree in Broadcasting Communications, without specifying the start and end year.

In more recent years, Adrian Whant joined Northwestern University's Kellogg School of Management in 2019-2020 for Executive Education, focusing on Digital Marketing Strategies: Data, Automation, AI & Analytics. Subsequently, they have obtained several additional certifications. In February 2020, they completed a program in Digital Marketing Strategies Data, Automation, AI, and Analytics at Northwestern University - Kellogg School of Management. In March 2021, Adrian obtained certifications as a Facebook Certified Digital Marketing Associate and a Facebook Certified Creative Strategy Professional, both from Facebook. Lastly, it is mentioned that they have an Advanced Google Analytics certification, although the specific details about its completion are not provided.

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