Crystal Akins

Crystal Akins has a diverse work experience spanning over several companies and roles. Crystal is currently working at True Botanicals as the Senior Director of Growth Marketing, a position they started in April 2022. Prior to this, they were the Director of Growth Marketing at True Botanicals from January 2021 to April 2022.

Before joining True Botanicals, Crystal worked at Kendo Brands, Inc. from January 2019 to September 2020. Crystal held the position of Head of Global Social & Influencer Marketing, specifically for KVD Beauty. During their time at Kendo Brands, they achieved recognition and awards for their work, such as the 2019 Streamy Winner for Best Branded Video Content and the 2020 Gold Telly Winner for Branded Content.

From December 2016 to August 2018, Crystal worked at Google as the Social Lead for Google Pixel. Prior to that, they were employed as the Social Media Manager at Pacific Gas and Electric Company from October 2014 to December 2016.

Crystal's professional journey also includes roles at The Clorox Company as a Senior Community Manager from August 2012 to October 2014, at The Wonderful Company as an Online Marketing Coordinator from August 2011 to August 2012, at Monster as an Associate Editor & Community Manager from June 2010 to May 2011, at Cord Blood Registry as an Internet Content Specialist from 2009 to 2010, and at SF Weekly as a Freelance Blogger from 2008 to 2009.

Crystal Akins obtained a BA degree in Journalism from San Francisco State University. Additionally, they obtained a Meta Certified Digital Marketing Associate certification from Meta in January 2023.