Dawn Meier

Dawn Meier has a diverse and extensive work experience in various industries and positions. Dawn currently serves as the Director of Customer Advocacy at TruStage since 2021. Prior to this, they worked at CUNA Mutual Group as the Director of Integrated Marketing, where they developed and led strategic marketing plans for the TruStage brand's guaranteed life insurance product.

Before their role at CUNA Mutual Group, Dawn was the Marketing Practice Director at the University of Wisconsin E-Business Consortium. Dawn facilitated learning sessions for marketing executives and practitioners, organizing events and securing speaker engagements.

From 2010 to 2016, Dawn held the position of Senior Vice President of Strategic Marketing and Solutions at Healthgrades. Dawn was responsible for the integrated marketing planning and experiences business for over 500 hospitals nationwide.

Dawn also has extensive experience in the advertising and agency industry. Dawn worked as the Senior Vice President, Director of Client Services and Agency Partner at Lindsay, Stone & Briggs, where they managed clients, developed brands, and oversaw business needs. Dawn also served as an Account Supervisor at Cramer Krasselt, managing multi-million dollar marketing budgets for clients.

In addition, Dawn has experience as a Product Manager at The Master Lock Company, where they were responsible for managing various business segments.

Earlier in their career, Dawn founded their own marketing consulting firm, Wings International, and successfully operated it while in graduate school.

Overall, Dawn Meier has accumulated a wealth of expertise and accomplishments in marketing, leadership, strategic planning, and business development throughout their career.

Dawn Meier holds an MBA degree in Marketing, obtained from the Wisconsin School of Business in the years 1994-1996. Prior to that, they completed a JBA and BA in Journalism and Psychology respectively, from the University of Wisconsin-Madison in the years 1987-1991. Additionally, in October 2023, they obtained certification as a CXPA Professional Member from the Customer Experience Professionals Association (CXPA).